Loyalty Program

A loyalty program rewards repeat customers with points, discounts, or perks. Almost every major retailer has one: Walmart’s Walmart+ ($98/yr subscription), Target Circle (free), Kroger Plus Card (free), Sephora Beauty Insider (free, with VIB and Rouge tiers), CVS ExtraCare, AMC Stubs, hotel programs (Marriott Bonvoy, Hilton Honors), airline programs (Delta SkyMiles, United MileagePlus).

On receipts, loyalty data appears in several forms: member ID (partially masked), tier/status (Silver/Gold/Platinum), points earned this transaction, current balance, and reward expiration dates. The presence and format are signature details for each retailer.

Some programs are paid (Amazon Prime, Walmart+, Costco membership) and some are free (Target Circle, Kroger Plus). Paid programs typically offer larger value (free shipping, cash back) in exchange for the annual fee.

For receipt design, including the right loyalty data is critical: a Costco receipt without a 12-digit member ID looks fake; a Sephora receipt without Beauty Insider tier looks unfinished; a Marriott folio without Bonvoy points doesn’t look like a real folio.